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Rubicon Project Said to Select Morgan Stanley, Goldman for IPO

The Rubicon Project Inc., an online-advertising company that reaches more U.S. Web users than Google Inc.’s ad network, picked Morgan Stanley and Goldman Sachs Group Inc. to lead its initial public offering, according to people with knowledge of the plans.

Rubicon, based in Los Angeles, is aiming for a market debut next year, said the people, who asked not to be identified because the information hasn’t been disclosed.