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New Domain Names Are in the Works. Would Your Business Benefit?

Question: I heard that a bunch of new website addresses–besides .com–will become available in 2014. How should a small business like mine take advantage of these new domain names?

Answer: You’re right about a big expansion in what are called “top-level domains”–the letters that follow the dot in website addresses. It’s scheduled to start this spring, though it has been delayed over the years. The process is the part of a program undertaken by Internet gate-keeper ICANN to go from several dozen familiar top-level domains such as .com and .net to several hundred new ones, including brand names (.google), locations (.nyc), and generic terms (.sports).