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DirecTV Sues Dish Network Reseller Over Sales Tactics

A Dish Network Corp. reseller instructed sales staff to say they worked for DirecTV and wear its logos when trying to get customers to switch their service to Dish, DirecTV claimed in a lawsuit.

Dish One Satellite, based in Provo, Utah, is accused of having its employees identify themselves as DirecTV representatives and falsely tell customers that Dish and DirecTV are part of the same company and DirecTV service had been generating complaints, according to the suit filed in federal court in Sacramento, California.