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Unilever Aims to Reduce Product Range by Further 10% in 2014

Unilever, the world’s second-largest consumer-goods maker, plans to narrow its product range by at least another 10 percent by the end of 2014 as it pares costs.

The company has already cut 20 percent of its stock-keeping units and wants to reduce the product portfolio by a further 10 percent to 20 percent next year, Chief Supply Chain Officer Pier Luigi Sigismondi said today at an investor conference in London.