Adam Lisagor, Silicon Valley Startups' Favorite Video Director
Before its video went live on YouTube, almost nobody had heard of Coin. In the one-minute, 45-second ad, a schlubby, bearded guy demonstrates how to use the credit card-size device to electronically store up to eight cards that can be used to pay at a checkout counter and a restaurant. In the video, the address for the device’s website appears on-screen after the narrator delivers this tag line: “All you need is one. One Coin for all your cards.” Posted on Nov. 14, the ad has close to 7 million views. Coin reached its first-month sales goal of $50,000 less than an hour after it went up for preorders online. Chief Executive Officer Kanishk Parashar says that’s due in large part to the ad, which helped attract greater interest from consumers and contract manufacturers. “We became the No. 1 video on YouTube,” he says. “That just speaks for itself.”
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