To Build a Better Business School, Consider the Student a Customer

Photograph by Gallery Stock

After leaving the for-profit world three years ago to become Dean of Boston University’s School of Management, I observed to one of my new colleagues that our students are our customers. “No,” he said, “they are our products.” At first, I thought I must have a lot to learn about academe. Now, as the School of Management launches a complete transformation of its undergraduate and graduate curricula during our centennial year, I believe my initial instincts were correct.

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