How Adidas Used Negotiating Tactics to Fix World Cup Whining

AC Milan's forward Giampaolo Pazzini reacts on the ground during a match at the Marazzi Stadium in Genova on March 8 Photograph by Giuseppe Cacace/AFP via Getty Images

The official ball of the Brazil 2014 FIFA World Cup, the Brazuca
Photograph by Yasuyoshi Chiba/AFP via Getty Images
There’s a storied tradition in soccer. Every four years, the world’s greatest players and coaches come together to gripe about a new ball.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.