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BuzzFeed Said to Expect 2014 Sales of Up to $120 Million

BuzzFeed Inc., the online publisher of news, lists and quizzes that are designed to be shared on social media, is forecasting revenue of as much as $120 million in 2014, said two people with knowledge of its financials.

The sales level will depend on how many advertising deals are booked next year, said one of the people, who asked not to be identified because the numbers are private. BuzzFeed has projected about $60 million in sales for 2013, according to another person familiar with the matter, indicating that revenue may double next year.