How Moncler Turned Lavish, Puffy Coats Into a Lavish, Puffy IPO

The Montcler 2013 fashion presentation during Mercedes-Benz Fashion Week in New York City Photograph by Slaven Vlasic/Getty Images

That listless European economy isn’t keeping the stock-shoppers from pining for shares of Moncler, a Milan maker of expensive outdoor apparel. The 60-year-old brand is welcoming the clamor from investors as it prepares an IPO in Italy. Last week the company set a bullish share-price range of €8.75 to €10.20, and every share on offer was spoken for.

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