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Gay Rights Protest Targets Putin, Coca-Cola for Sochi Olympics

Gay rights activists plan to defy Russian President Vladimir Putin and pressure Olympic sponsors including Coca-Cola Co. during the Sochi Games by encouraging athletes to protest a national ban on homosexual “propaganda.”

Athlete Ally, based in New York, said it’s in talks with Australian snowboarder Belle Brockhoff and Canadian Alpine skier Mike Janyk as well as two other athletes about wearing logos referring to the Olympic charter, which bans all forms of discrimination in its sixth principle.