The Fourth Wednesday of NovemberBy
The busiest bar night of the year is right around the corner, and it’s not New Year’s Eve. It’s the Wednesday night before Thanksgiving, the official unofficial kickoff for the holiday season. … Many bars and restaurants expect to triple their business on Wednesday night, and with good reason. Almost everyone has Thanksgiving Day off. The kids are home from college and want to catch up with their high school friends. Out-of-town family members have descended, and who feels like entertaining the night before the big feast?
—Sue McCollum, chief executive officer, Major Brands, in a letter to the editor, “On the Night before Thanksgiving, Come Home Safe,” St. Louis Post-Dispatch, Nov. 26, 2013
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