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Tesla Woos Car-Guy Lawmakers to Counter Dealers’ Cash

Tesla Motors Inc. was in trouble in North Carolina. Prohibited from opening showrooms there, it was on the way to being unable to sell cars at all when the state Senate voted unanimously to block online auto sales.

Then Tesla turned out a lobbying weapon that, in the home state of stock-car racing’s hall of fame, spoke louder than money. It parked a Model S at the capitol and invited lawmakers and Republican Governor Pat McCrory to take it for a spin.