Skip to content
Subscriber Only

How Facebook Beats Ad Fraud

Digital marketers, weary of online scams, will start placing more ads on Facebook rather than run the risk that their ads will be shown to robots instead of actual people.

That was one conclusion of an advertising industry breakfast in New York last week, titled “Bagels & Bots,” where executives explored the pervasiveness of botnets—networks of corrupted computers that provide an easy way for criminals and hackers to defraud big brands out of billions of dollars. Here are some new numbers, and the implications for advertisers.