Ploom's E-Cigarettes and Vaporizers Use Real Tobacco

Ploom’s electronic vaporizers use real tobacco
Photo illustration by 731; Photographs by Gene Lester/Getty Images; Courtesy of Pax

Like many other Silicon Valley entrepreneurs, James Monsees uses technology to disrupt stodgy industries. Unlike most of his Valley peers, he enjoys describing himself as a tobacco executive, which tends to elicit a mixed response. At a small dinner party recently, a handful of the other guests booed that statement, he says. “Then I explained that we don’t just make tobacco products; we’re trying to bring vaporizers to the marketplace.” The room was more sympathetic to vaporizers, typically electronic pipes that heat liquid to produce an inhalant with lower levels of carcinogens than smoke. “Eventually, they applauded,” Monsees says.

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