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Ford Says ‘Connected Car’ Success Rides on Tech Firm Efforts

Ford Motor Co., trying to satisfy customer demands for more in-car gadgets, said technology companies must work in more open and flexible ways for Internet “connected-car” features to be as seamless as smartphone apps.

Ford’s push to offer voice-activated commands, navigation software and entertainment features ahead of competitors has had mixed results. While the carmaker is improving its in-car technology, Microsoft Corp., Google Inc. and other software firms will ultimately determine how well web-connected features work, said Ford Executive Vice President Jim Farley.