In McDonald's Breakfast War With Coffee Chains, a New Front: Supermarket Shelves

McCafé Iced Mocha Courtesy McDonald’s

McDonald’s recent beverage launches included White Chocolate Mocha and Pumpkin Spice Latte, drawing obvious comparisons with similar brews from Starbucks’s and Dunkin’ Donuts. Now the fast-food giant is looking to compete with the coffee brands inside supermarkets as well, testing McCafé bagged coffee and single-serve pods made in partnership with Kraft.

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