In McDonald's Breakfast War With Coffee Chains, a New Front: Supermarket ShelvesBy
McDonald’s recent beverage launches included White Chocolate Mocha and Pumpkin Spice Latte, drawing obvious comparisons with similar brews from Starbucks’s and Dunkin’ Donuts. Now the fast-food giant is looking to compete with the coffee brands inside supermarkets as well, testing McCafé bagged coffee and single-serve pods made in partnership with Kraft.
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