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IBM Faces a Crisis In the Cloud

IBM is having an identity crisis, and it sure is something to watch.

You may have heard about Big Blue’s recent ad campaign that takes a dig at Amazon.com. In its marketing material, IBM claims to power 270,000 more websites than Amazon, via its cloud computing service. It’s a flimsy jab at Amazon because IBM has been a major laggard in the cloud rental market, having bought its way into the business in July with its acquisition of SoftLayer Technologies.