As Concussions Worry Parents, NFL Blitzes Into Happy Meals

People watch the New York Giants' Victory Parade from a McDonalds' window on Feb. 7, 2012 Photograph by Andrew Burton/Getty Images

McDonald’s has used Happy Meals and its massive dominance in advertising seen by children to promote all kinds of products, from Hello Kitty and Hot Wheels to its own books. Now the nation’s biggest burger chain is has teamed up with the nation’s most popular professional sport—that would be the National Football League—to offer 32 toy figures based on NFL Rush Zone, a TV show on Nickelodeon that’s starting its third season soon.

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