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Why Live Nation Wants to Put Madonna and U2 Under New Management

Madonna performs at the National stadium in Santiago, Chile on Dec. 19, 2012
Madonna performs at the National stadium in Santiago, Chile on Dec. 19, 2012Photograph by Francesco DeGasperi/AFP via Getty Images

Madonna and U2 are about to get a new manager: Live Nation Entertainment.

The concert-promotion titan and owner of Ticketmaster is in talks to buy both Principle Management and Maverick, the companies behind U2′s manager Paul McGuinness and Madonna’s Guy Oseary, and thus solidify Live Nation’s hold on two of its most profitable artists. “This is a way for Live Nation to more efficiently bundle together all those revenue streams related to two artists in which they’ve already made much larger investment,” says Larry Miller, professor of music business at New York University’s Steinhardt School.