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Greek Yogurt Deodorant and Other Hypothetical Products

After the rapid rise of Greek yogurt into a $2 billion business in the U.S., the industry is starting to feel the strain of slower growth. Sales of the thick, slightly-sour yogurt “are starting to slow as it is no longer a novelty product,” according to a Euromonitor International report. If only there were other uses for the stuff beyond breakfast …

That’s where Affinnova comes in. The marketing firm works with consumer-goods companies such as Procter & Gamble and Unilever as well as food manufacturers like Dannon. It came up with a number of unusual applications for Greek yogurt, ranging from health products to shampoo to deodorant.