The Millennials Worry About Online Sharing. The Chinese Don'tBy
All this attention to Big Data proves one thing: Personal information can be profitable. A lot of companies can track how people surf and spend, but the big money lies in matching it with data that people volunteer about their backgrounds and preferences. That’s why computer scientist Jaron Lanier has argued that consumers should be compensated for the data they wittingly or unwittingly provide, perhaps though a universal micropayment system.
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