Burger King’s Big Mac Clone Becomes Even More of a KnockoffBy
Sorry, Burger King, your “new” Big King sandwich isn’t fooling anyone. It was first offered in 1997—and even then it wasn’t really new, having been test-marketed under the Double Supreme moniker. When it returned in 2002, with some modifications, the sandwich was rechristened the King Supreme.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.