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Apple's iWatch Will Need Killer Apps

Samsung's Galaxy Gear beat Apple to the smartwatch market, but reviews have been mediocre
Samsung's Galaxy Gear beat Apple to the smartwatch market, but reviews have been mediocrePhotograph by SeongJoon Cho/Bloomberg

The wrist is the next frontier for technology companies. I believe this because I wear a FitBit activity tracker on my wrist; when I tap it, I am rewarded by tiny lights that blink for about two seconds, telling me how many steps I’ve walked today. While I need at least one minute to pull out my iPhone, type in my password, and open an app, I need barely three seconds to tap my FitBit and get a delightful, satisfying morsel of data.

Imagine, then, the seductive power of Apple’s much-rumored iWatch, which is expected to deliver not only blinking lights but also emoticons, photos, ringtones, tweets, and status updates. If you think the 140-character constraint of Twitter prodded us to be more creative, think of a future in which your watch supersedes your phone and delivers what you want in less than three seconds.