Why Retailers Would Be Better Off Without Black Friday

The calendar is cruel to retailers this year. Thanksgiving comes on Nov. 28, the latest it’s been since 2002, making the upcoming holiday shopping season shorter than last year’s by six days. The compressed season will cost retailers $1.5 billion in online sales alone, according to a report released today by Adobe Systems, which doesn’t attempt to measure the fallout from lost in-store sales.

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