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New York Times Struggles to Replace Print Ads With Digital Sales

The New York Times Co.’s advertising department is struggling to replace its once-lucrative print ads with digital sales, as Google Inc. and Facebook Inc. gobble up increasingly large chunks of marketers’ budgets.

Both print and digital advertising at the newspaper decreased about 3 percent in the third quarter, the company said last month, signaling that the total amount fell below $140 million. That’s the lowest level since at least 1998, when the Times began reporting the ad revenue of its individual papers.