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Why Burger King Won't Commit to Keeping Satisfries Just Yet

Why Burger King Won't Commit to Keeping Satisfries Just Yet
Photograph by Saul Loeb/AFP via Getty Images

The French fry had a big month at Burger King. The chain put them inside $1 burgers, creatively called French Fry Burgers, starting in September, and weeks later came the debut of reduced-calorie, reduced-fat Satisfries, which took two years to develop.

Although the fry innovations brought in new customers who ordered other items, too, it still seem too early to gauge much impact during the past quarter, which ended with the last day of September. Burger King’s same-store sales in the U.S. and Canada declined 0.3 percent, which the company blamed on “softness in consumer spending and ongoing competitive headwinds.” Same-store sales have been down all year.