Traditional retailers in the U.S. have a slick, new app this morning. It’s the latest bid to stave off showrooming and cultivate customer loyalty, but it doesn’t scan QR codes, track browsing, or dole out reward points. It’s not even all that interactive.
The app, dubbed Retale, simply digitizes weekly circulars—those thin glossy sheets of sale prices that come tumbling out of the Sunday newspaper. Circulars are still surprisingly effective in an e-commerce world. The Sunday newspaper? Not so much. Circulation has dropped steadily in the daily news business, and advertising inserts don’t transfer to the Internet as easily as articles.