The Painful Debut of Offers an Important Lesson for All Companies

Photograph by Corey Lowenstein/Raleigh News & Observer/MCT via Getty Images is a perfect case study for how not to connect with consumers, as the federal government’s health care initiative failed miserably in two goals: (1) to make it easy for people to get health insurance and (2) to show that government could fix a failing health-care system. While it will be some time before we learn the true causes of its failure, you can avoid a similar catastrophe by asking the following questions of your company’s website or applications:

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