For American Restaurant Chains, the Future Is Mexican

By
Venessa Wong
The Doritos Locos Taco from Taco Bell Photograph by Fred R. Conrad/The New York Times via Redux

Yum! Brands’ most profitable fast-food chain in the U.S. isn’t Pizza Hut or KFC–for years, it’s been Taco Bell. With the success of Doritos Locos Tacos, the upscale Cantina Bell menu, and breakfast (available nationwide next year), Taco Bell’s comparable sales have been up for seven consecutive quarters, including a 2 percent increase in the most recent period.

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