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Why Apple Wants Its Software to Be Free

Craig Federighi, senior vice president of software engineering at Apple, unveils the new OS X at the Yerba Buena Center in San Francisco
Craig Federighi, senior vice president of software engineering at Apple, unveils the new OS X at the Yerba Buena Center in San FranciscoPhotograph by Noah Berger/Bloomberg

Who knew Apple would become such a big shareware company?

Today’s product event in San Francisco will be known more for the introduction of new iPads, MacBooks, and Mac Pros, but what might be even more interesting is how Apple has decided to give away key software for free, including its long-awaited upgrade to Mac OS X, code-named Mavericks.