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How a Vegan Mayo Maker Bulks Up for Whole Foods

Tetrick (right) at Hamptons Creek's offices and test kitchen
Tetrick (right) at Hamptons Creek's offices and test kitchenCourtesy Hampton Creek Foods

It’s just a little jar of egg-free mayonnaise on shelves at Whole Foods, but getting it there is proving to be a giant undertaking for Hampton Creek Foods, a startup set to take its environmentally-friendly, vegan spread across the country.

A national launch is a huge deal for any small company, even one such as Hampton Creek, which has been fortunate to have high-profile investors, including Bill Gates, Peter Thiel, and Vinod Khosla. A food startup needs to figure out how to source, manufacture, and ship significantly larger quantities of its product—and for the maker of no-egg Just Mayo, output must increase forty-fold. Hampton Creek will go from making 80,000 pounds of its altnerna-mayo in the last two years to churning out an expected 3.2 million pounds of the spread over the next 12 months, according to Chief Executive Officer Josh Tetrick.