Malcolm Gladwell Dominates Airport Bookstores

The author’s total domination of airport bookstores
Photo illustration by 731; Gladwell: Brad Barket/Getty Images; Neck Pillow: Galina Samoylovich/Alamy

Get ready to be stuck on a plane with Malcolm Gladwell. For all of October, the best-selling author’s new book, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants, has occupied front-and-center displays in airport terminal bookstores, those tables where a single title is stacked like Jenga blocks. “David and Goliath is being featured at the front of every store possible—both Hudson News and Hudson Booksellers standalone stores,” says Sara Hinckley, vice president for book buying and promotions at Hudson Booksellers, the country’s largest airport chain, with locations in nearly 60 airports.

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