Can Coke and Pepsi Overcome Shrinking Juice Demand?

Photograph by Ed Rooney/Alamy

Americans may be trading in soda for healthier alternatives, but it seems like juice isn’t one of them. Per-capita juice consumption in the U.S. dropped to 35.5 liters last year, from 39.9 liters in 2007, according to researcher Euromonitor International. It’s a complication for beverage makers looking for ways to make up for slowing soda sales.

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