The Game Theory Behind Macy's Thanksgiving Opening

Crowds gather outside Macy's department store on Nov. 22, 2012, in New York Photograph by Stan Honda/AFP via Getty Images

Macy’s is breaking the Turkey Barrier. The department store giant said this morning it will open most of its 800 or so locations at 8 p.m. Thanksgiving Day, as Black Friday sales increasingly spill over into the holiday itself.

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