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Auction.com Aims Beyond Holyfield’s 109-Room Mansion: Mortgages

Jeff Frieden, chief executive officer of Auction.com LLC, learned to sell real estate by managing a room full of bidders with rapid-fire patter.

“Gimme 100 here, 150 in the back, 175, 200,” Frieden said during an interview at his firm’s Irvine, California, headquarters, pointing to imaginary bidders while pretending to hold an auctioneer’s microphone and push product with his mouth. “I’ve been on the auction block for nine hours and sold 500 houses in a day. That was in the old days.”