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Hershey's Invents Its First New Candy in 30 Years, and China Gets It First

Hershey's Lancaster brand
Hershey's Lancaster brandPhotograph by PRNewsFoto/The Hershey Company

Hershey’s sells six different kinds of Kisses—seven if you count the pumpkin spice-flavored ones out now. Its Reese’s are available in four sizes, in sticks, and in pieces. Its plain chocolate is available as bars, of course, and also nuggets and drops. And it owns other brands, perhaps most notably Brookside, which makes those dark chocolate-covered fruit candies.

All this variety obscures the fact that Hershey’s hasn’t come up with a completely new brand in three decades. Now it has. It’s a caramel candy called the Lancaster. It will be in stores in the U.S. in January.