T-Mobile really seems to get what people hate about their wireless carriers. Contracts. Limits on trade-ins. Outrageous international roaming rates. After taking aim at the first two, the company that calls itself the “uncarrier” has now declared its intent to undermine the profits its competitors squeeze from Americans traveling abroad—a topic that reliably produces horror stories that can strike fear in the smartphone-toting jetset. On Wednesday, T-Mobile said it was getting rid of international data roaming fees altogether and offering a simple, cheap plan for international voice service.
This is part of T-Mobile’s ongoing bid to hoist itself back to relevance in the U.S. In each case, the company highlights an embarrassing excess of the wireless industry, then proposes a plan that will make a small group of people very happy.