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Yahoo's Marissa Mayer: 'It’s Totally OK to Fail'

Marissa Mayer, CEO of Yahoo!, at the TechCrunch Disrupt SF 2013 conference.
Marissa Mayer, CEO of Yahoo!, at the TechCrunch Disrupt SF 2013 conference.Photograph by David Paul Morris/Bloomberg

You already know that to learn and work faster you’re supposed to fail more, fail faster, and fail forward. But how do you do that when bosses and market pressures make it so clear that failure is not an option?

That is one of the questions I put to 100 disruptive leaders—people who refuse to accept the status quo. For my latest book, I spent the last couple of years digging deep into the motivations, talents, and values of change agents—from chief executives to the geeks who are creating today’s biggest technological advances. Among their insights: