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Costco Stands Behind Its Cheap Rotisserie Chicken Strategy

A service deli worker for Costco Wholesale Corp. places cooked rotisserie chickens in containers at a store in San Francisco
A service deli worker for Costco Wholesale Corp. places cooked rotisserie chickens in containers at a store in San FranciscoPhotograph by David Paul Morris/Bloomberg

Costco Wholesale posted disappointing financial results this morning, with just 1 percent growth in sales and similarly slim gains in profit as the chain of almost 650 warehouse stores felt the pinch of higher costs, currency-exchange swings, and lower gas prices.

But when analysts started piling on Costco in a conference call this morning, Chief Financial Officer Richard Galanti served up a bit of barnyard wisdom: He urged Wall Street to think of our “incredible, giant” rotisserie chickens.