Luxottica, Rich on Ray-Bans, Sees Nothing to Fear in Warby Parker

Photograph by Martin Wonnacott/Gallery Stock

The Italian form of practiced nonchalance known as sprezzatura is hard to define, a know-it-when-you-see-it cool that might describe a natty dresser going sockless or a suave politician brushing off accusations of impropriety. Another perfect example: Andrea Guerra, chief executive officer of eyeglass giant Luxottica, fielding a question about Warby Parker, his fast-rising online competitor.

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