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Are You Too Rich to Wait in Line?

Are You Too Rich to Wait in Line?
Photograph by Daly and Newton/Getty Images

Money buys a lot of things, but patience isn’t one of them, according to a recent study out of Columbia Business School.

Specifically, researchers found a customer’s willingness to wait is negatively correlated with price sensitivity. In other words, someone who doesn’t give a hoot how much he pays for a slab of wild halibut reeled from the icy depths of the Gulf of Alaska is more likely to bolt if the checkout line gets long.