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Ironman World Championship Signs Title Sponsorship With GoPro

World Triathlon Corp. reached a title sponsorship agreement with GoPro, the wearable camera company, for this weekend’s Ironman World Championship triathlon in Hawaii.

GoPro, a unit of Woodman Labs Inc.’s whose cameras have captured video while mounted on the tips of surfboards and the wings of stunt airplanes, will use more than 100 portable units during the 140.6-mile (226.3-kilometer) race in Kailua-Kona, Hawaii.