Sprint Reshuffles Sales Organization With Exit of Two Executives

Sprint Corp., working to jump-start growth under new owner SoftBank Corp., announced a shake-up of its sales organization that includes the exit of Chief Sales Officer Paget Alves and Chief Marketing Officer Bill Malloy.

Alves, who was with Sprint for 14 years, is being replaced by three executives who will report to Chief Executive Officer Dan Hesse, the Overland Park, Kansas-based company said in an e-mailed statement. Bob Johnson, who runs customer service and information technology, will add the role of president and manage Sprint’s retail sales.

The moves represent the first major management changes since SoftBank completed its $21.6 billion takeover of Sprint in July. Sprint had announced in August that it would cut 800 customer service jobs related to the shutdown of its outdated Nextel network in June, setting the stage for a return to subscriber growth by next year. The company, which ranks behind Verizon Wireless and AT&T Inc. in mobile customers, is using a $5 billion cash infusion from SoftBank to stage a comeback.

The company aims to target three key areas: retail sales, the pay-as-you-go market, and business and wholesale customers, said Scott Sloat, a spokesman for the company.

“This new sales structure will allow us to focus on serving the needs of the customers in each of these diverse segments,” he said.

Customer Losses

In the second quarter, Sprint lost 1.05 million monthly contract customers. Sprint Chief Financial Officer Joe Euteneuer said last week at a Goldman Sachs Group Inc. conference that subscriber losses will continue this year while the company tries to catch up with its peers on adding a network technology called long-term evolution, or LTE.

As part of the reshuffling, Dow Draper will oversee Sprint’s pay-as-you-go units, including the Boost and Virgin Mobile brands. Draper was formerly a senior vice president at Clearwire, which was acquired by Sprint in July.

Matt Carter, formerly the company’s wholesale chief, was promoted to president of enterprise solutions. Alves left the company last month, while Malloy plans to retire in March.

Sprint rose 2.4 percent to $6.44 at the close in New York.

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