The Rise and Fall of the World’s 10 Most Valuable BrandsBy
Coca-Cola has been dethroned by Apple from its long-running position as the world’s most valuable brand, according to the closely watched Interbrand Best Global Brands survey. The soft drink giant had held the No. 1 ranking for 13 consecutive years but fell to No. 3 in this year’s study by the consulting firm. Interbrand values the Apple brand at about $98 billion, and other tech companies such as Google, IBM, and Microsoft finished in the top five.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.