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Casinos Co-Opt Timberlake Movie in Push for Legal Online Poker

U.S. casinos are seizing on a Justin Timberlake movie about the perils of unregulated online gambling to revive the industry’s stalled attempt to legalize Internet poker nationwide.

“Runner Runner,” from Twentieth Century Fox, opens tomorrow and stars Timberlake as a Princeton University grad student who believes he’s been swindled after gambling away his tuition money. The American Gaming Association, with members Caesars Entertainment Corp. and MGM Resorts International, bought ads on Google, Facebook, Twitter and Imdb.com, the film website, calling for a national law. The message: If you bet on the Web, you risk losing your shirt to unregulated operators.