Skip to content
Subscriber Only

Best Buy Updates Decade-Old Site to Double Online Sales

When Best Buy Co. unveiled its new rewards program last month, riffing on the word “my,” the name had a familiar ring.

“My Best Buy” sounds a lot like “My Macy’s” from the Macy’s Inc. department-store chain, “MyLowe’s” from home-improvement retailer Lowe’s Cos. and even Zoeller Co.’s “MyPlumbingStuff.”