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Are GM's New Pickups Too Expensive?

Chevy Silverado pickups at a General Motors dealership in Peoria, Ill., in August 2012
Chevy Silverado pickups at a General Motors dealership in Peoria, Ill., in August 2012Photograph by Daniel Acker/Bloomberg

General Motors executives found themselves in a tight spot Tuesday, trying to convince investors that the company’s new line of pickups isn’t foundering.

After months of accelerating results, GM sales in the month of September declined 11 percent from the year-earlier period. And the company’s new trucks—the hottest vehicle category in the country this year—skidded badly. Sales of GM’s Chevy Silverado and GMC Sierra declined 8 percent, about 4,100 vehicles.