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Most Popular Hypercar by Koenigsegg Starts at $1.4 Million Price


A photo in Christian von Koenigsegg’s office shows one of the 41-year-old Swede’s limited-edition supercars -- a 2011 Agera R, in fire-engine red -- alongside a sparkly gold abomination that looks like it drove off the set of “Chitty Chitty Bang Bang.” The latter is a recreation of the car von Koenigsegg first saw at age 5 in a stop-motion Norwegian film called “Flaklypa Grand Prix,” which tells the story of a small-town bicycle repairman who builds a race car from scrap parts and -- in the face of doubt and ridicule from established automakers -- goes on to win the 24 Hours of Le Mans.

Von Koenigsegg watched the film dozens of times and, with each viewing, became more certain of its message: Anyone can make a great car, Bloomberg Pursuits magazine will report in its Autumn 2013 issue.