What Africa Can Teach U.S. Business Leaders About UncertaintyJonathan Berman
I’ve spent the past several years with the most successful business leaders in Africa, today the fastest-growing continent on earth. Africa’s uncertainty is all encompassing. How big is the market? What does the consumer want? Where will the highways be? Will there even be a highway? All unknown. That doesn’t keep Africa down, as the billion-dollar companies in Africa (there are at least 150 of them) can attest. So what can they teach us?
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