For Nike, Classic Converse Line Outruns High-Tech SneakersBy
Sportswear is a space-race these days, a frenzy of new technology and manufacturing techniques to make products lighter, stronger, warmer, and cooler at the same time. Nike, for example, seems to mention “innovation” as much as Apple when it speaks with investors. “It’s what fuels our growth, and it always starts with the athlete,” Nike Chief Executive Mark Parker said on an earnings call yesterday. “How can we make the athlete faster, stronger, better and help them push themselves to new levels of performance.”
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