For Nike, Classic Converse Line Outruns High-Tech Sneakers

Boston Celtics Larry Bird in action against Los Angeles Lakers Magic Johnson in Boston, Mass. in 1985 Photograph by Manny Millan/Sports Illustrated via Getty Images

Sportswear is a space-race these days, a frenzy of new technology and manufacturing techniques to make products lighter, stronger, warmer, and cooler at the same time. Nike, for example, seems to mention “innovation” as much as Apple when it speaks with investors. “It’s what fuels our growth, and it always starts with the athlete,” Nike Chief Executive Mark Parker said on an earnings call yesterday. “How can we make the athlete faster, stronger, better and help them push themselves to new levels of performance.”

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